Live Shopping at The Carousel Club: What to Expect

Live shopping is not just a trend, the numbers are staggering. The European live commerce market exceeded 10 billion euros in 2023 and is projected to double by 2026. And livestream shopping sales globally are projected to exceed $1 trillion by 2026, growing at around 40% per year. 

On the French Market, platforms such as eBay live, WhatNot and TikTok are the hotspots for live selling.

What's driving it?

Live shopping combines entertainment with instant purchasing, creating a dynamic experience that traditional e-commerce simply can't match. It's what analysts are now calling "shoppertainment", and luxury resale is one of its most natural homes.

Unlike buying a new bag from a brand's website, pre-owned pieces have stories, nuances, and details that photos alone can't capture. We provide detailed descriptions and photos but the live format works particularly well for vintage and luxury categories, as it allows us to demonstrate the material and condition in real time.

Think about it: seeing the exact weight of a chain strap, how the leather catches the light, or the precise patina on a vintage clasp, these are the details that build confidence and make a purchase feel right.

Nearly 50% of Gen Z consumers have already made a purchase via livestream, and they're fast becoming the dominant force in luxury buying.

Live selling at The Carousel Club: 

We invite you to take part of our various live sales, we are present on eBay Live, WhatNot, TikTok and on our website directly, there's a format and platform that fits everyone. 

So what kind of pieces appear ? - curated drops, themed events (e.g. "All Chanel evening", "Watches only")

The bidding/buying process, we do direct sales and auctions !

Every piece is hand-selected and authenticated before it appears on screen.

Live shopping is powered by a passionate community. It's not just about buying luxury, it's about sharing knowledge, discovering rare finds, and connecting with people who love fashion as much as you do.

Tips for first-time live shoppers

• Turn on notifications so you never miss a drop
• Have your account set up in advance so you can move fast
• Ask questions in the chat - the host is there for exactly that
• On average, European viewers spend 31 minutes per live shopping session, so settle in, it's an experience

Live shopping isn't replacing the joy of discovering a beautiful piece, it's amplifying it. At The Carousel Club, every live session is a chance to find something exceptional, ask the questions you'd ask in a boutique, and buy with complete confidence.

Follow us on Instagram, TikTok, eBay and WhatNot to be notified of our next live sessions. @thecarousel.club